rooflite® introduces new web site at – with new and improved features for industry professionals

Posted in rooflite News on September 10, 2016
Contact: Joe DiNorscia, 610-268-0017,

Landenberg, PA, September 12, 2016 – Skyland USA today announced a new web site for rooflite®, its green roof media product line, with a focus on new and improved features for green roof industry professionals, including a revamped media calculator, enhanced specification downloads, and a host of new information on the product line and the company.

As the premier provider of green roof media in the U.S., rooflite embarked on this new and improved web site as a way of creating a one-stop virtual location for landscape architects, green roof installers, and other industry professionals that need quick and easy access to rooflite product information.

“As our business has grown in the past few years, we knew it was time to create a new web platform for rooflite with a goal of streamlining our product information and making it easy for people to find the information they need,” said Joe DiNorscia, President of Skyland USA. “We focused on creating a great looking and usable web site that can help people making green roof media decisions in a variety of areas, including planning, estimating and shipping.”

The new has a variety of new and redesigned features. Some highlights from the new site include:

  • Redesigned Media Calculator: A popular feature on the rooflite web site, the media calculator has been completely redesigned and reworked to make it easier for visitors to estimate the volume of green roof media they need for their projects. With a new look, additional help information, and new functionality, including the abiliity to add up to 6 rooflite products for calculations and the ability to print or email calculations to rooflite, this is sure to be a handy and much-visited tool for visitors planning their green roof projects.
  • Enhanced Specifications: Product specifications have always been an integral part of the rooflite site, but everything that touches specifications on the new site has been improved and enhanced. For the first time, rooflite is now offering regional specifications for each of its products at different weight classes for download. To support this, the Specifications area of the web site now includes a regional map to allow visitors to choose the region for their green roof project and view specifications for available products.
  • Tools & Downloads: A variety of new and revamped information is now available on the web site for review and download in the Tools & Downloads areas of the web site, including a new rooflite product overview, details on shipping and logistics options, product data sheets, and application detail sheets.
  • New Technical Drawings: for the first time, rooflite is pleased to share that it is now offering CADdetails technical drawings for all of its products, available in the Downloads area of the web site.
  • New Content: Throughout the site, visitors will find new information on the company, rooflite products, and rooflite projects.
  • Mobile compatibility: the new web site is optimized for viewing on mobile devices & provides a vastly improved experience for visitors to use the rooflite site on the go – even during travel and at job sites.

The new web site truly reflects the combined technical, product and industry expertise of the rooflite team, and the company looks forward to sharing it with the green roof industry. “After a multi-month review, design and creation process, we are excited to launch the new web site and to offer so many great features to our customers and industry professionals,” said DiNorscia.

Visit the web site at

About Skyland USA

Skyland USA produces rooflite®, the highest quality green roof media, and offers a full line of lightweight, soilless growing media products, meticulously engineered for a diverse range of green roof applications. With more than 20 strategically located blending locations within the Americas, the rooflite network provides unparalleled expertise in job site logistics and order fulfillment, along with vast technical knowledge and experience. Dedicated to exceptional customer service, rooflite provides a variety of packaging and delivery options, cost-effective, just-in-time logistics, and continuous monitoring of your project through completion. Visit for more information on our green roof media products.