Rooflite – New Product Release – rooflite® Intensive ag

Posted in green roof, rooflite News on April 1, 2014
rooftop farming

Rooflite – New Product Release – rooflite® intensive ag

rooflite has added another product to the growing portfolio of rooflite® certified green roof media in the Pacific Northwest.

LONGVIEW, WA – April 1, 2014 – As the trend towards urban agriculture has emerged over the last several years; the need for an optimized soil media for rooftop farming becomes a critical component for these systems. With the release of rooflite intensive ag in the Pacific Northwest, this need has been filled.

With over three years of in-depth laboratory and field research, in addition to input from various rooftop farming pioneers such as Ben Flanner of the Brooklyn Grange Farms, the rooflite technical team has developed a product which complies with all the technical requirements of green roof media while at the same time taking into consideration the unique demands and requirements of farming.

“As an industry leader in the green roof media field, our goal has and will continue to be the development of products which meet or exceed the demands and expectations of our clients,” stated Joe DiNorscia, rooflite’s president.

Manufactured through our regional blending facility, Swanson Bark and Wood Products, rooflite intensive ag contains a perfect balance of micro and macro nutrients, as well as the critical water-holding capacities that are a necessity for the production of fresh and healthy fruits, vegetables and herbs in an urban setting.

Representatives from rooflite and Swanson Bark and Wood Products will be exhibiting at the 2014 WA ASLA and WRPA Joint Conference on April 10th and 11th in Seattle’s Magnusson Park. Visit booth #104 for more information on this exciting new product.

For more information on rooflite intensive ag or other rooflite products, please visit or email

About rooflite

rooflite®certified green roof media products are installed in millions of square feet of thriving green roofs across the North America every year. With its strategically located blending facilities, nearly all of your green roof projects can be serviced with LEED qualifying credits.

About Swanson Bark and Wood Products

Swanson Bark and Wood Products is a leader in the wood recycling industry. They have been in business since 1928 and have established a reputation built on quality, reliability and creativity.They manufacture a wide variety of products from recycled wood that are sold bulk or bagged through wholesale and retail distribution channels.

They are an active member of the Mulch & Soil Council. The Mulch & Soil Council (MSC) is the national non-profit trade association for all producers of horticultural mulches, consumer potting soils and commercial growing media.

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